So...one more attempt at blogging. Visiting the Army MilBlog Open House with Maggie, and finally coming up with a more holisitic approach to what the blog about I'm launching.
Presentation guru Bert Decker rolled out a classic Seinfeld line in this recent post calling up the "it's not you...it's me" - and then proceeded to tell a story about the instrusion of his 4-year old into his morning time. And I CAN relate. Everything from the extra ten or fifteen minutes I would carve out on the ship between my wakeup call and opening my door to enjoying those nights when one, or both, of the girls choose not to sneak into bed with me and the Wif I understand it when someone, anyone, even Toby Keith, wants it to "be about me".
But...there is a time, and this is what Bert is talking about, when it has to "be about you"...and knowing that, and using that, is what is key.
I had the fortunate misfortune of witnessing the Navy's Public Affairs Officer speak at the aforementioned open house...some of it chronicled at Galrahn's place and more to come later from Maggie - but in the end the good Admiral, through either his own faults or the failings of his staff, walked into a room competely unprepared and then made it about him. About bloggers having to seek him to establish a relationship...and in today's world relationships are not found by sitting around and waiting. They are found by going forward and seeking people out - clearly articulated in an unrelated manner by Lyndy Kyzer as she discussed how she had gone out and found the bloggers present at the open house.
If you want your message to get across you need to know your audience. Learn something about them. Speak to them in their language. But still be yourself.
Just don't reverse the order and stop after the first bullet.
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